I think we all have at least one ambition in life, some nagging idea where you just want to create, dream an idyll that might just minutely change your own and other people’s lives for the better.

I have always wanted to be in a position to create a unique experience so others can enjoy to the fullness of their own ability, regardless of age, gender or physical ability and with Target Fly, my own dream, I think I might have finally cracked it.

Some years ago I was fortunate to be in a position to buy Alcester Meadows near Stratford upon Avon, Warwickshire. The ten acres of land has the rivers Alne and Arrow running through the land with both rivers holding plenty of good quality coarse fish and an increasing head of brown trout. This is the place where I am creating a teaching facility for fly casting and associated themes. Casting a fly line as always been a passion and perhaps one day I will get it right.

The art of fly fishing and in particular casting has always been a passion of mine and over the past fifty years I have fished many of the local rivers and Welsh lakes. My own passion has always been river dry fly.

Unfortunately this pastime has historically been seen as an elitist sport, which it is not, so the idea of creating Target Fly will, I hope, help to provide an opportunity for all to try out a fly rod and cast a line regardless of ability and experience.

The hand/eye co-ordination required to cast a fly line is a perfect therapy for any one recovering from accidents or strokes, or who are physically unable to be as mobile as they would wish.

A bat roost is to be constructed from one of the old buildings on site and a teaching classroom with personal facilities from another.

Coarse fishers have free range to drive up to one of the twenty fishing platforms, park up and spend a day fishing for the many species of coarse fish frequenting both rivers, providing they have an up-to-date NRA licence and a day ticket or annual membership card from The Riverside Angling Club.

The average age of the UK fly fisher is between 50 and 80 years; we need youngsters to be encouraged into the sport and carry on the fly fisher legacy and to enjoy fishing rivers and lakes in the most stunning countryside throughout the length and breadth of the UK. A video of my good friend, Owen Reynolds, (Owen’s Favourite Five article is attached) and if anyone is presently overcoming personal adversity you will be inspired by Owen’s personal story. Not only is he a proficient fly fisherman, fly tier and casting instructor, he has also introduced two of his three children to the sport. I have also commissioned additional video ‘Favourite Fives’ introducing my good friends Chris Church and Mark Francis.  Both are keen river fishermen and can offer advice and help to new participants. I was really impressed as to how the three guys adapted quickly to giving honest opinions about their personal preferences in front of the camera.  Straight off the cuff, no script and a first take.

Target Fly is a corporate member of The Angling Trust – see related item The Angling Trust.

At Lakeside House I have designed, built and created a showroom and mini shop. As a Hardy & Greys centre the shop is stocked with rods, reels and clothing to the highest standard, with fishing equipment to cater for all pockets incorporating many products from the Pure Fishing Group. At the other end of the scale and for as little as £60 we can offer a top quality rod, reel and line combo complete with casts and flies.

In addition I am offering a free Target Fly club membership to subscribers with access to the online shop for increased discounts and offers on a wide range of products and services.

Through the website I want to encourage all fly fishers, regardless of age, to contribute to the members’ pages with letters and pictures of their past and new experiences, general advice, methods of fishing and rigs – in fact anything they think will be of interest and an advantage to us all. You have a free and unique opportunity to engage with like minded fly fishers who want to see the sport elevated to new heights and to be able to share like minded ideas with those who are new to the sport. Please feel free to send in river and lake reports and details of your personal catches.

In conclusion, thank you once again for logging in and please feel free to call me or the shop at any time.

Independent fly fishing clubs and associations are invited to publish on the web site their activities, invitations to join and general inter club correspondence.